From the day we shared our first ever article, all we wanted was to build an amazing opinion/content website that would live up to the expectation of the readers. Twelve months later, after 1400+ articles shared, we have more than we could have imagined celebrating. Yes, the journey of Readoo started a year ago when few friends got together and decided to channel their writing passion in the form of a website.
To be frank, Readoo was born out of pure passion. We had started this website with a meagre amount of money just enough to buy a domain and hosting space. We were focussed on providing an opportunity for the young breed of writers, building a ‘right’ ecosystem and present interesting contents to our readers. This is the vision, we all share even today.
Milestones are very important to celebrate. They are a reminder and reward for the hard work and commitment of a passionate team that wants to create something from the ground up. Nobody in our core team had an experience working with other media previously or was from the journalism background. It is the curiosity and enthusiasm that is leading our team in the direction we intend to go.
Today, we are proud to say that we are having a healthy readership for both of our websites. We have been successful in catching the attention of the people all over the country. We have altogether 33K+ followers in our social media with a reach of 3 million per week and it is increasing. 10 lakh+ visitors have left their imprints in our website last year.
Are we making money?
This is the question we are often encountered with from the people. The answer is, No. Reason: As I said earlier, we had started this with an amount just enough to buy a domain and a hosting. But soon we realised that this is not going to be enough. We funded ourselves, to invest in design, developing, to buy basic infrastructure. As our readership increased, the demand for larger server popped up in front of us. So, again we funded ourselves. The expenditure went on increasing! It is then we decided to introduce Google ads in our website after 8 months of its inception. So, we are just on the path to recovering our old expenses along with new ones.
Is this money going to be enough?
We want people of this country to be in on information. We believe we can create content that they will consume. Irreverence, independence, informality and humour are engaging. Hence, we wish this site to be free always. So, we are looking for investors, donors who can fund our good work here. So, if you are ready to get into business with us or just want to buy a coffee for our awesome team which is working round the clock, get in touch with us.
What next?
We want to create a news critique, news reporting and current affairs platform that pushes the boundaries. We attempt to be fair so that all points of view get a voice. We will try to achieve sustainable and efficient economic model for independent and fearless news. So, we are planning to expand and grow as an alternative media. So, keep watching this space for new announcements this year.
Any Surprises today?
Everybody loves surprises, isn’t it? We are thrilled to announce our next project on this occasion that we are going to launch a brand new entertainment website “FilmyPundit.com” soon! For more details about this, please follow it’s Facebook page here.
Finally
A big “Thank You” to all our readers who have trusted us, and encouraged us with their good words. Please spread a word about us to everyone you know. Keep continuing your support for all our endeavours. Let’s do this!
Aditya Kalluraya
Team Readoo
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